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Create buzz and cross-pollinate. Move and motivate. Cultivate a yearning to be part of your special something through thoughtful strategic support and expertly written creative materials.

Strategic Documents

AWC takes you from insight to activation, putting into black and white what, when, and how you say what you need to say.

  • Communications Plans

  • Editorial Calendars

  • Message Guides

  • Talking Points by Audience

  • Targeted Press Pitches (writing only)

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Copywriting

Pull customers into your website, foster widespread behavioral change, or raise funds for a crucial cause. AWC makes the case and calls your audience to action.

  • Annual Reports

  • Articles and Educational Materials

  • Blogs

  • Brochures

  • Direct Mail Campaigns

  • E-Campaigns

  • Internal Memos and Correspondence

  • Meeting Scripts

  • Peer-Reviewed Reports

  • Print, Radio and TV Ads/PSAs

  • Press Releases

  • Video Scripts (and direction/production)

  • Websites

Speechwriting

AWC has crafted speeches, as well as scripted entire conferences and award ceremonies, for prominent business, political, and non-profit leaders since 1998. We approach every speech with keen intuition, a poet’s ear for diction, and a strategist’s instinct for persuasion.

Book Collaborations

Writing a book can be a boon to business and a satisfying way to share what you know. And, let’s face it, a time-sucking nightmare for anyone with a day job. AWC helps you get your bright ideas out of your head and onto the page. That book you’ve been meaning to write? It’s written.

AWC works in the way that best suits a client’s needs and budget, as author, editor, or ghostwriter. Some of our recent book projects include:

  • Tech Debt 2.0: How to Future Proof Your Business and Improve Your Tech Bottom Line, by

      Michael C. Fillios (2020)

  • From Sea to Shining Sea: The Richard K. Mellon Foundation American Land Conservation Program (2018) by Alyson Gold Weinberg

  • Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science, by Nancie McDonnell Ruder (2018)

  • Lives and Lands: Celebrating 60 years of the Student Conservation Association, by Alyson Gold Weinberg (2017)

  • The Method and the Magic: Every Leader’s Guide to Making Transformational Change Happen, by Laurie Axelrod and Beth McDonald (2016)

We are not currently accepting new book clients, but will be happy to make a referral.

Staff Trainings

  • Better Newsletters

  • Blog 101

  • Brush Up Your Business Writing

  • Executive Speechwriting